We are an eco-friendly line of cleaning products that use 2 potent and natural ingredients, Vinegar & Baking Soda to truly elevate the efficacy and the cleaning quotient for your homes. All our products are clinically tested, cruelty free and environmentally friendly.

Clean Addicts

Our Founder Sonia's obsession with trying out various cleaning products led her to a discovery that the supermarket aisles were filled with products that left a lot to be desired when it came to cleaning efficacy. In addition, these products used ingredients that left behind a sterile smell and were unpleasant to deal with. Plus the fact that most of these products used toxic chemicals was worrying.

There’s got to be a better way

You would be surprised to know that a lot of the cleaning products available today use legacy formulations created & tested to work in hygiene environments very different from our country, India. Not only are most of these products chemical laden, they also fail to effectively remove grime, dust, dirt, soot and stains.

"We therefore, decided to take matters, literally, in our hands to create a range of truly pathbreaking and powerful cleaning products. Our goal was simple - to innovate and create products keeping in mind the dirt, dust, hard water, grease and climate conditions in India. It was a moment of epiphany for our founder when she discovered that all this while the answer was right there on our kitchen shelves.

For years, Vinegar and Baking Soda have been used by households to tackle their cleaning woes not solved by conventional cleaning products. It is fair to say that we have all tried these magic ingredients at some point or the other.

Inspired by these already effective ingredients we developed a proprietary formulation to further elevate their cleaning quotient and  bring to you one-of-a-kind products."

You say you want a revolution?

At the core of our product philosophy is our mission to provide highly effective, non-toxic and fantastic smelling cleaning products. These 3 underlying principles are the foundation to our innovation and product development. These principles constantly help us in putting adequate thought and an uncompromising approach to every finished product that is handed out to you.

Each of our products are formulated by a team of experts with over 30 years of global experience and backed by rigorous lab testing and quality checks.

Founded in 2019, we spent over 2 years researching, developing and quality testing India's 1st ever range of cleaning products formulated using Vinegar and Baking Soda. Each product is proudly formulated and made in India to bring new age cleaning products to your homes and offices.

Clean Forward

We take every process in the manufacturing and testing of our products very seriously. We also believe that cleaning should no longer mean ugly bottles and dirty rags. Our fun, quirky packaging and safe ingredients make scrubbing your home clean, a fun family adventure. We mean it…it is safe for kids & pets too. Further, we are not only committed to creating great quality products but we also try hard to make it affordable so our products can be enjoyed by all!

All our products are tried and tested by our Founder Sonia.